Modern Indian fashion, curated for you. Consider this your introduction.
India is famous for its luxury formalwear but its contemporary fashion has not had the same reach. Until now.
Sincerely, India is a curated marketplace for the country's most talented designers — and your new favorite place to shop.
Awaken people everywhere to modern Indian style, be their trusted guide into our world.
The Woman Behind Sincerely, India
Meet Archana Yenna, founder of Sincerely, India.
For nearly a decade, Archana built Indiaspopup, one of the first platforms to introduce Indian fashion to the South Asian community in the United States. Along the way, she developed a deep understanding of the talent shaping the future of Indian fashion, championing designers long before they reached a wider international audience.
As the industry evolved, so did her perspective. She saw that the appeal of contemporary Indian fashion extended far beyond the diaspora. Women everywhere were looking for clothing with originality, exceptional craftsmanship, and a point of view that felt genuinely different.
That's why she founded Sincerely, India.
Today, Sincerely, India is a carefully curated destination for contemporary Indian fashion, showcasing designers defined by a distinctive aesthetic and an uncompromising commitment to craftsmanship.
